As a small business owner being present online is key for your business. A website works while you sleeping and is a key resource for your business focusing on many different type of digital marketing strategies to boost your small business online. Having a website helps you keep up to date with your market trends, competitors and even helps your customers find you.
A website is the best way to collate all of your work and effectively use it as a portfolio of your offerings, where you can display any testimonials or figures to promote your business. Customers and prospects look for products or brands they trust and sometimes money doesn’t come into this, so if you are trying to create more sales and a better ranking on Google, then you will need to be consistent with your service or product offering and achieve positive word-of-mouth about your company.
Your website and social media pages are accessible any time of the day, possibly reaching thousands of people a month. This links back to making sure you manage your website properly and not just leave it sitting there and thinking you have ticked the box. It’s important to make sure you have briefed designers to use all your keywords when your site is in development and then consistently using these when posting on social media or writing your blog.
A lot of businesses make the mistake of not putting any marketing budgets aside, they feel it’s not something that’s important for now, and they can just do a bit here and there. But actually, one of the largest expenses a business incurs is the design and development of any online or offline marketing. Investing most of your budget on a website is a lot more cost effective as you can showcase pictures, videos, links and information to your audience and not have the worry of trying to fit it onto an A5 flyer.
When you receive a website quote, it can always seem daunting but, if you split the price out over the life of the website, how much you are going to use it, how much money it will produce and how it will be the main face of your brand online, then actually it is a quality investment. A lot of people also think that agencies add hidden costs, but those hidden costs are normally licensing fees and certificates which any website needs to be sustainable online.
If you want to grow your business online and looking for a company that can help you achieve this we can help. 2Colour Bean specialises in WordPress web design in Cape Town serving small business owners across South Africa. We offer the most affordable website packages in Cape Town.