How Logo Designers Come-up With Bold Ideas
Designing a logo sounds like an easy task, draw a shape, type in the company name and you’re done but designers go an extra mile. You can open the browser and search logo design SA, Google will present you with results that are close to your search. About 90% of the time you will make your choice from the first top three brands. I will discuss later in the post what really prompts you to take that action before you even see what other companies had to offer.
There are countless online tools out there claiming to have made the logo designing process even easier, type in your brands’ name, choose your industry and you have a logo in 5 minutes or less! Here in SA logo design generators are widely used but are they really effective to capture and build trust with your targeted niche?
Here’s simple process designers use to build meaningful brands
The logo is one of the key elements in building a strong brand identity, it requires a certain kind of planning and research to make it connect well with the audience.
Research about the industry
Take first-hand information about the kind of research you want to conduct regarding logo designing. Understand the industry and the field of design you want to make the logo. Understand what are the different trends which are followed in the market. The research will help you answer some of these questions:
- Who is this logo intended to for?
- What design styles, colors, fonts, etc do they like?
- What the client wants and what does the client is exactly expecting from a logo?
- How do they want to project it and What is their idea of logo designing?
Sketch your initial ideas first
Pencil and paper might sound old but sketching is the first step to creating a great logo. It gives you a go at the first start and a rough idea of what is expected for the logo to turn out. It also puts a positive first impression that you are acting towards your goal.
After you have done the initial sketching, it’s always a good idea to try to improve it and tweak it so that you can keep on bettering it more. Hence before you think of digitizing your concepts, you need to be sure they are working on paper first. This will help you save a lot of time when digitizing and invest more time on preparing the presentation for your client.
Logo Digitizing & Presentation
Digitalize the concept with unique variations with the help of some vector graphic software. This should not take long to do unless you are digitizing a more complex logo like illustration logos.
Once you’re happy with your digital artwork, it’s time to focus on selling the idea to the client. Presentation is key, no matter how good our concept is, if not presented well, it will make it difficult to convince the client that this is the good logo for their brand.
Think about anything that they might use the logo on for their marketing campaigns and create mockup for each. It is always a good idea to have a variation for print and web platforms. Include your concept rational, this will help the client understand why you the elements on the logo were used.
Characteristics of a great logo
If the above simple logo design tactics are followed and done properly the following characteristics will be achieved:
Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most.
A great logo should be simple enough to be able to be scaled down or up and still look good.
3. Memorable / Impactful
A great logo should be impactful. You want to capture your viewer’s attention and leave an impression (a positive impression, hopefully).
A great logo should look equally good on any web device and on any kind of print material.
A great logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.
Great logos are designed by a journey, a thoroughly thoughtful creative process of imagination, trial, error, modification, resolution, and realization – never rushing to settle into just any destination – but instead taking purposeful steps to be absolutely certain that you have actually arrived at the one and only correct destination.
If you looking for a designer to help design a logo for your brand we can help: Logo Design