Brand Identity Design Case Studies
The word Rides is self explanatory; so we tilted the letter “R” to appear as if it’s carrying the letter “i” to emphasize the meaning of the word “ride”and to give a general idea of the product (electric ride on cars) offered. Letter “e” is raised and letter “s” tilted to add visual balance to the design. Re-arranging and rotation of letters also portrays energy, fun and adds character to the design.
We chose Silo soft font because it is a fluid sans serif typeface embodying energetic curves and a clean, functional structure. Silo Soft Family is made up of 6 weights, which range from a delicate Extra-Light, all the way through to a punchy, loud
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