What are the benefits of having a company profile?
Investing time or money in writing a company profile gives you an opportunity to differentiate your business or organisation. This is an effective way to showcase your organisation’s unique history, purpose, mission, and values. Your company profile will grow as your business achieves new milestones. In the future, your company profile will need to be revised as you reach milestones worthy of sharing with your customers and investors.
Here are the factors that influence the cost of creating a company profile
It is different from logo design, where the designer is given a design brief to create your logo. A compelling company profile involves the input of several stakeholders, including the business owner, a brand strategist, a copywriter, and a graphic designer, if the profile is to be printed. Here are the factors that add up to the cost of a company profile:
Brand strategy
Your role as the founder of the company requires you to work closely with a brand strategist and any other decision makers to identify the essence of the brand. Because of budget constraints, collaborating with a brand strategist might be impossible. But you can still do it yourself or get help from a copywriter. Or skip this step and work with your copywriter on whatever they come up with based on what you share with them in your brief.
Copywriting
Writers charge different rates based on their experience and creativity. Some writers charge per word while others bill a flat rate per page. However, copywriting prices should not be a concern for you since a company profile does not need to be lengthy. Having an excellent about us page is essential, as it relates to the story and purpose of your business, as well as your mission statement and core values.
Design and printing
When a business owner visits a few competitor websites to get inspiration or steal ideas for writing their company profile, the design of the profile and printing may be the only costs involved. Company profile designers in South Africa charge anywhere between R500 and over R10 000, depending on their design skills and experience. The cost of printing company profiles depends on the printing method, the finishing, and the number of brochures to be produced.
Get a FREE company profile design worth R3900
For a limited time only, get a FREE company profile design worth R3900. But we need the following from you:
- A professional logo (or we can design one for you, click to see our logo design packages)
- Your company profile written in a Word document no PDFs or we’ll charge you to retype from a PDF
- High resolution images sent in a zip file not attached to a Word document
- Your company profile needs to be no more than 8 pages
What are you waiting for? Email your request to info[at]2colourbean.co.za with a subject “Free 8-page Company Profile Design”.
