Simple logos work simply because they are easily recognisable. They are also the ones people tend to remember the most.
A logo should be simple enough to be able to be scaled down or up and still look good.
A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully). A great logo should look equally good on any web device and on any kind of print material.
Your logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.
When designing a logo one should eliminate unnecessary elements until there is less to nothing left to take out. This will not only make your brand stand out but will also help people remember it easily. Ofcourse you need to have a marketing strategy in place to help communicate your new company’s identity image.
If you plan to start a new company or re-brand your existing identity image, we can help, checkout our Logo Design services.