Enhance your company’s visual identity and introduce your business to new customers. We create your brand identity materials to resonate with your ideal clients and get your positioning goals achieved more quickly.
As the expression of your brand strategy, visual identity is how your brand looks and sounds at every touch point. Whether you are looking for a brand refresh or need to create a visual identity for a new business or product, 2Colour Bean offers a full range of brand identity design services in Johannesburg.
Get inspired
We offer a brand identity package that includes everything you need to create marketing collateral that stands out and speaks to your ideal client. We develop your brand’s visual identity and story through a collaborative, research-driven process.
Be confident and clear when promoting your business. We will help you build a brand that is built on research, visual strategy, and data-driven insights about your ideal client and industry. It is likely that your ideal customers are making assumptions about your product, service, or business on the basis of their gut instincts.
Let’s design one that inspires trust, loyalty, and growth while building deeper emotional relationships. As a result of our efforts, we build a solid foundation from which your brand will grow in a purposeful and intentional manner. You become instantly identifiable across all media when your branding visuals follow a solid brand strategy.
R5990.00
R11990.00
Our services
Our brand designers help transform your brand strategy into a visual identity, establishing the look and feel of your brand from your logo to brand colour palette, your brand font and style to your iconography. It’s not only your messaging but the visual aesthetic of your brand which should speak to and resonate with target audiences.
When it comes to your visual identity, your company logo plays a key role. Logo is the most noticeable element of branding. It is essential that your company logo be simple enough for your customers to recognise your brand. We develop a brand colour palette paired with a font that reinforces your brand identity.
Put your new brand visuals in front of the world by incorporating your logo design into your brand collateral. 2Colour Bean are on hand to help translate your visual identity across all your key brand sales and marketing collateral including corporate stationery, website, brochures, datasheets, catalogues, exhibition stand designs – even your pens and corporate clothing.
Your brand identity doesn’t just need to be reflected in your sales and marketing collateral, but your product packaging too. As one of the most frequently encountered customer touchpoints, it is important to ensure product packaging design stands out and portrays the consistent brand perception and position as every other touchpoint in the customer journey.
You need clear brand guidelines in place which can be followed and governed to maintain consistency in your visual identity. Our team develops a brand book with specific guidelines which depict how your brand should be represented in all communications, including style of photography, use of your logo, fonts to be used, when and how to use brand colours amid various other elements.
Creating a strong and distinctive visual identity requires more than just a logo. Logos are only one aspect of a brand. It is true that a logo represents a business, but it is not the whole story. It is not sufficient to design a logo alone to establish a strong visual identity. First and foremost, you must understand what a brand is and what it takes to create one in order to develop unique identity.
What defines a brand’s identity are its mission statement, its values, how it communicates its product, and how it wants people to feel when they interact with it. In order for a company to present the right image to its consumers, it creates a visual identity that incorporates all the elements that support the brand. While the terms “brand identity” and “branding” are sometimes used interchangeably, they are not the same thing.
In business, a brand is a feature that distinguishes one organisation from another. There are several components of a corporate identity package, including its name, tagline, logo or symbol, design, brand voice, and so on. In other words, brand identity refers to your brand’s personality as well as the values you convey to your customers through your brand.
It is important to recognise that a visual identity is a reflection of your business and can provide inspiration and a sense of loyalty to your company. It is therefore imperative that your business has a strong identity in order to succeed in the future. In addition, it facilitates a consistent message across all marketing channels, representing your brand’s values and personality.
As the market becomes more competitive, brands are forced to devise new ways to stand out. Your company’s identity allows you to find a suitable position for your brand and create an attractive design that will be recognised by your customers. You will increase brand awareness as a result.
2Colour Bean is a graphic design agency in Cape Town and Johannesburg that helps startup founders clarify their brands and small business owners transform their brands through strategy, logo design and brand identity services.
info(at)2colourbean.co.za
064 946 5840
